CRYSTAL CLARK

http://crystalclark.webs.com/[email protected]

 
Experience


July 2018 – Present 

PUBLIC INFORMATION OFFICER/MULTIMEDIA JOURNALIST

Hillsborough County Sheriff's Office -- Tampa, FL

  • Manage social, digital and print media content for the fourth largest law enforcement agency nationally
  • Serve as a spokesperson/public relations manager during crisis events, breaking news and to spotlight the everyday activities and achievements of the agency
  • Produce unique daily video packages and written press releases to distribute to media and public
  • Organize special events, such as news conferences, charity fundraisers and award ceremonies, for the agency 

        January 2015 – July 2018 

        ENTERPRISE REPORTER/FILL-IN ANCHOR

        Fox 13 News -- Tampa, FL

      • Wrote, shot and edited compelling news content on deadline as a “one-man-band” reporter for nightly newscast 
      • Managed professional social media accounts, for both personal brand and corporate, to share news and generate interest prior to newscasts
      • Promoted for exceptional performance each year of employment, rising from a weekend reporter to the Special Projects Division enterprise reporter and primary fill-in news anchor for 5, 6, 10 and 11p.m. news broadcasts

      January 2013 – January 2015 
      WEEKEND ANCHOR/REPORTER 
      WTOL 11 News -- Toledo, OH 
      • Hosted Emmy-nominated weekend morning news and lifestyle program
      • Managed a five county “beat,” developing sources in each community to find impactful stories daily
      • Ensured there was not a lapse in company’s online presence on weekends and overnights by frequently updating company website, scheduling hourly posts on social media accounts, and responding to viewer inquires via email and social media messaging
      • Reporting skills led to recognition as 2014 winner of the Michele Clark Excellence in Journalism Award through the Radio Television and Digital News Association (RTDNA)

      December 2010 – January 2013 
      ANCHOR/NEWS PRODUCER
      WECT  6 News -- Wilmington, NC
      • Pioneered first weekend morning news program in the Wilmington, NC market, serving as producer and news anchor for two-hour Saturday and Sunday morning newscast
      • Served as senior producer for 4-hour daily morning newscast, providing guidance and leadership to production team consisting of director, audio operator, assistant producer, master controller, news anchors and reporters throughout live broadcasts
      • Communicated with law enforcement, news affiliates and viewers around the clock via email, telephone and social media to research and verify overnight news content, maintaining the station’s brand and mission of offering reliable, trust-worthy information 

      August 2009 – January 2010 
      NEWS PRODUCTION INTERN
      News 14 Carolina -- Raleigh, NC
      • Wrote news copy in ENPS for Raleigh, Charlotte and Wilmington nightside anchors
      • Assisted photographers with shooting and editing video and performing interviews for both news and sports
      • Monitored police scanners while making beat calls to assist assignment desk manager with finding stories for reporters
      • Interned more than 25 hours per week, in addition to maintaining a heavy academic course load and part-time job 

      Education


      August 2006 – May 2010 

      B.A. IN MASS COMMUNICATIONS, MINOR IN JOURNALISM

      North Carolina State University -- Raleigh, NC

      • Graduated Cum Laude
      • Inducted into Lambda Pi Eta -- National Communications Honors Society (September 2008)
      • President of Alpha Kappa Alpha Sorority, Incorporated (August 2009-May 2010)  

      Skills


      • Communicating in crisis, high-stress situations
      • Ad-libbing in live coverage
      • Interviewing
      • Compelling and concise writing 
      • Videography with P2 and SD cameras
      • Edius, Adobe Premiere Pro, Final Cut Pro video editing software
      • ENPS, iNews
      • Hootsuite, Buffer, World Now, social media and website management
      • Microsoft Office Suite (Word, PowerPoint, Excel)